Author: Will Mace, Senior Journalist at National Business Review
ANALYSIS: Some pointers and problems with the new AI-driven language model taking the world by storm.
What are some of the key use cases for business?
The likes of ChatGPT will be able to super-charge those chatbots to a point of real relevance for the customer. That may depend on how much of the customer’s information has been fed to the language model, but we’ll delve more into the prospects of private models later.
Consultancy Beca has developed its own AI chatbot under its subsidiary Frankly.ai over the past few years, to conduct market research surveys in English and Te Reo Māori. Frankly CEO Matt Ensor is excited about the possibility of extending the bot’s general knowledge capability by giving it access to the likes of ChatGPT.
“The GPT technology is core to overcoming this bad reputation that chatbots have had up until this year. That’s been our biggest barrier with Frankly – convincing people that it’s not like the terrible chatbots they’ve used in the past.”